How Video Gets Better By Eliminating Info

Two Months of Short Form Before Camp

I (Jack) had been making short videos for social for about two months leading into the summer. I posted a decent amount, though slowed down when it got closer to summer. You know how it goes. But I promise, I’m going to pick this up again. I promise!!!

As for the videos, some have hit. Most have not.

I am, by any honest measure, still figuring this out.

Which is why I’m a little surprised to have an opinion about how to make them better. But I do.

One rule keeps holding up, and every time I try to ignore it, the video gets worse.

Eliminating information is the number one way the videos get better. Not adding to them.

What the Rule Actually Looks Like

I post videos across Instagram, Facebook, (sometimes LinkedIn), and YouTube. Record, trim, caption, upload.

The whole thing takes about 13 minutes after I press record. I timed it. Started one upload at 11:46 AM just to prove to myself the number was right before a noon call.

Every time I tried to make a video better by adding, I made it worse. More context. More setup. A second location, a second idea, a longer runway before the hook.